Cabrillo Marine Aquarium Productions
The content below showcases projects I've created for Cabrillo Marine Aquarium. Over the past year, I've grown the aquarium's social media audience by 110% on Instagram, 806% on TikTok, and 129% on Facebook.
My content consistently delivers strong audience engagement, with average engagement rates of 10.7% on Instagram, 11.8% on TikTok, and 5% on Facebook, well above industry averages for accounts of similar size. Across all platforms, my work has generated more than 2.5 million impressions in the past year, helping expand the aquarium's reach and connect more people with marine conservation.
Spotlighting Endangered Species and Conservation Work
Viral highlights
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Graphics
An Instagram carousel collaboration between Heal the Bay, Heal the Bay Aquarium, Cabrillo Marine Aquarium, and the Marine Mammal Care Center. The post was viewed 27.5K times and drove 90+ visitors to our website, encouraging our audience to reach out to their local legislators regarding the proposed changes to the Endangered Species Act.
Graphics promoting events at Cabrillo Marine Aquarium. The Tidepool Walk graphic received 119K views and was shared 1,871 times. The Whale Fiesta graphic received 12K views and was shared 251 times.
Instagram carousel collaboration between Cabrillo Marine Aquarium and Heal the Bay Aquarium, spotlighting a combined spawning event happening at the aquariums. Had a 10% engagement rate.